Codename: ONE HAND · Concept 02
The Garbage Bag
A garbage bag you close, lift and carry with one hand. Cheap to make, bought every week, on a shelf with no famous face.
CategoryHousehold essentialsModelRetail + licensingTimingFirst
01The Idea
A one-hand garbage bag fronted by OBJ. It takes an autopilot category, adds one visible innovation and puts a famous face on it. It’s the fast, low-cost way to test the brand and OBJ before bigger bets.
02The Product
01One-pull tie handleClose and lift the bag with one hand.
02Rim-lock hookThe bag stays put on the bin and never slips in.
03Odour-lock seamSeals the smell in.
04Design-led packLooks like it belongs on the counter, not under the sink.
03The Opportunity
Garbage bags$3.0BUS, 2025
Food storage bags$4.1BGlobal, 2025
Scrub Daddy$209MReported sales
Bought on autopilot, led by Glad and Hefty, with no brand anyone loves and no celebrity. Store brands hold 28.1% of food storage. The model is Scrub Daddy: a sponge nobody cared about, one visible innovation and a memorable face.
04Already Proven
Every feature already exists, scattered across different brands. Nobody has put them in one bag.
Ex. 01Drawstring closureHefty Ultra Strong
Ex. 02Rim gripsimplehuman Custom Fit liner
Ex. 03Odour controlGlad ForceFlex, Gain + Febreze
Ex. 04One-hand liftsimplehuman, lifted by drawstring
Ex. 05Design-led packWho Gives A Crap
Ex. 06The shelf todayLoud boxes. The pack art shows two hands.05Why the Bag
- Fast. Vulture already makes bags. A change to an existing line, not new tooling.
- Cheap. Low cost to make and a low-risk first test.
- Instant demo. One pull to tie, one lift to carry.
- Retail first. Built for the shelf, where these are bought. OBJ’s name on pack gives reach DTC can’t match.
- Licensing-ready. Easy to license country by country, starting in Europe.
06Why Us
- Vulture. Exclusive production partner, already making store-brand goods for Walmart, Aldi and Trader Joe’s.
- Retail relationships. Bin bags are bought in supermarkets, and our relationships put us in that aisle, not a cold pitch.
- OBJ. Low lift for him: try it, sign off, show up at key moments.
- Branding partners. Access to world-class studios, including Cool in LA.
07Timeline
NovemberOBJ signs off. Brief Vulture on the bag spec.
DecemberSamples and packaging design.
JanuaryProduction run and licensing talks.
FebruarySuper Bowl week: a limited drop or licensed run.
Super Bowl LXI in February 2027 is a stretch goal: unlikely, but plausible. If it slips, the Super Bowl becomes a reveal and the drop follows.